NeoMagic reemerges as SoC supplier

NeoMagic reemerges as SoC supplier
By David Lammers, EE Times
June 27, 2002 (6:56 p.m. EST)
URL: http://www.eetimes.com/story/OEG20020627S0052

SANTA CLARA, Calif. — After pioneering the use of embedded DRAM in graphics chips for notebook PCs then getting forced out of that market, NeoMagic Corp. has reinvented itself as a system-on-chip (SoC) provider for handheld multimedia appliances.

After two years of re-engineering, NeoMagic said Wednesday (June 26) that Toshiba Corp. is using its ARM720T-based SoC processor in a mobile digital audio player that can store up to 1,000 songs.

NeoMagic said its MiMagic 3 device integrates the MP3 appliance's control functions on a single chip, including support for AC-Link stereo audio.

Toshiba is marketing the MP3 player as Gigabeat in Japan and as Mobilephile in the United States.