China fabless: Nufront ventures beyond tablet chips

Junko Yoshida, EETimes
11/6/2012 7:00 AM EST

BEIJING – Nufront Co., a fabless chip company based here, is already a household name in the Android community in China.  While still virtually unknown in the U.S., Nufront is a company to watch, as it battles against similar apps processor companies like RockChip and AllWinner in China. A larger question remains, though, how Nufront will define its new frontier – beyond the tablet/smartphone market.

Undoubtedly, the broad availability of popular, licensable IP cores like ARM (for apps processors) and CEVA (for baseband comms chips) has helped level the playing field for many Chinese fabless companies in recent years. Nufront is one of the beneficiaries.

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