Sarnoff launches IP core strategy for ICs in TV, digital video

Sarnoff launches IP core strategy for ICs in TV, digital video
By Semiconductor Business News
March 12, 2002 (3:05 p.m. EST)
URL: http://www.eetimes.com/story/OEG20020312S0056

SAN FRANCISCO -- New Jersey-based Sarnoff Corp. today announced a new silicon core strategy to offer intellectual property (IP) design blocks for integrated circuits in TV and digital video applications. The IP core series includes a "smarter" MPEG function, which the company says improves pictures and reduces storage requirements.

The IP cores are being made available for licensing to IC makers and consumer electronics, said Sarnoff, which introduced the series and strategy at the Embedded Systems Conference in San Francisco. The IP series covers digital TV and cable demodulation circuits, communication cores, and mixed-signal IP.

"We've packaged our video and semiconductor experience into high-performance silicon IP that's easy to implement," said Frank Pantuso, senior vice president at the Princeton, N.J.-based company. "Our IP lets designers and manufacturers launch the MPEG-1, 2, and 4 video products the market wants without wasting ti me and resources developing a specialized technology base in-house."

The cores support standard television (North America's NTSC and Europe's PAL formats) and high-definition TV standards, Sarnoff said.