Can Imagination survive without Apple?

Junko Yoshida, EETimes
4/3/2017 01:51 PM EDT

MADISON, Wis. – Apple has notified Imagination Technologies Group, a key GPU core licenser to Apple for years, that it will no longer use Imagination’s intellectual property in new products.

Imagination disclosed the Apple cutoff on Monday (April 3).

For the U.K.-based graphics IP firm, whose GPU core technologies have been intrinsic to Apple’s phones, tablets, iPods, TVs and watches, this is undoubtedly a devastating blow.

However, members of the GPU community, who’ve been aware of Apple’s hiring binge on GPU talent, tend to regard this as an inevitable development.

Kevin Krewell, principal analyst at Tirias Research, noted that he does not think Imagination can continue as an independent company without Apple. “I expect it will be for sale, especially at the lower stock price.”

Imagination’s struggle has been publicly known for some time.

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