ARM Must Develop Brand to Reach $1B
By David Manners -- 10/14/2004
Electronics Weekly
ARM has to develop a brand name for itself if it is to achieve its aim of becoming a billion dollar revenue company, the SETsquared conference at the U.K.'s University of Bath was told.
"To go from $150 million to $1 billion we need to make the brand grow bigger in importance," said Bill Parsons, human resources director of ARM. Asked, why should consumers care what the brand name of a chip is, Parsons replied: "We don't know, but we believe we should do it."
Click here to read more ....
Electronics Weekly
ARM has to develop a brand name for itself if it is to achieve its aim of becoming a billion dollar revenue company, the SETsquared conference at the U.K.'s University of Bath was told.
"To go from $150 million to $1 billion we need to make the brand grow bigger in importance," said Bill Parsons, human resources director of ARM. Asked, why should consumers care what the brand name of a chip is, Parsons replied: "We don't know, but we believe we should do it."
Click here to read more ....
Related Semiconductor IP
- DSP-Based 112G SerDes
- XTAL oscillator in TSMC-7nm
- GPU
- V-by-One Verification IP
- AI model compression IP
Related News
- Armv9 and CSS Royalties Drive Growth in $1bn Arm Q1 Earnings
- Sony's Makimoto says FPGAs 'a must' in consumer electronics
- Brand new 32-bit RISC core: XAP3 ASIC processor liberates embedded systems industry with very high code density, low power and software flexibility
- Genesis Microchip and Meridian Audio Announce Strategic Alliance; Companies Enter Licensing Agreement to Promote Faroudja Brand and Video Processing Worldwide
Latest News
- Arteris Deployed by Speedata for Data Center Compute
- Siemens to acquire Defacto Technologies to complement its EDA portfolio with automated SoC design creation
- Mach42 Completes £7M Funding Round, Led by IP Group With Investment From BGF and Foresight Group
- ELECTRA IC Unveils Comprehensive IP Core Suite for Next-Generation Post-Quantum Cryptography
- CAST Enhances Serial Memory Controller IP with Encryption, Low-Power, and ASIL-Ready Options