Arasan Chip Systems Appoints Senior Director Digital Design

San Jose, California – July 18, 2011 –Arasan Chip Systems, Inc.(“Arasan”), a leading provider of Total Semiconductor IP Solutions, announced the appointment of Mr. Chari Santhanam as Senior Director Digital Design. Mr. Santhanam has 20+ years expertise in the Semiconductor IP industry, and has extensive experience developing leading-edge USB IP.

“We are very excited to have Chari on board to build up our global engineering team.” said Vice President of Engineering, Prakash Kamath. “Chari’s extensive experience in IP Core methodology, process and quality management will be a great asset to Arasan Chip Systems, as we continue to introduce new products to the market.”

In his new role, Chari will lead the development of system-on-chip (SoC) digital Intellectual Property (IP) solutions. His responsibilities will include the oversight of global development teams and support of the increasing number of worldwide customers in the market for mobile storage and connectivity.

“With the vision of providing a ‘Total IP Solution’ that includes digital IP along with hardware platforms and software, Mixed Signal IP, service offerings and Arasan’s commitment to delivering high quality products”  said Chari “I am delighted at the opportunity and challenge in joining Arasan in transforming the mobile storage and mobile  connectivity IP industry.”

Chari most recently served as Director of Engineering at Synopsys responsible for Digital IP Cores for 15+ years. Mr. Santhanam holds a BS in Physics from Fergusson College in Pune, India and a BSEE from Indian Institute of Science, Bangalore, India.

About Arasan

Arasan Chip Systems is a leading provider of Total IP Solutions for mobile storage and connectivity applications.  Arasan’s high-quality, silicon-proven, Total IP Solutions include digital IP cores, analog PHY interfaces, verification IP, hardware verification kits, protocol analyzers, software stacks and drivers and optional customization services for MIPI, USB, SD, SDIO, MMC/eMMC, CF, UFS, xD and many other popular standards.

Arasan’s Total IP products serve system architects and chip design teams in mobile, gaming and desktop computing systems that require silicon-proven, validated IP,delivered with the ability to integrate and verify both digital, analog and software components in the shortest possible time with the lowest risk.

Unlike many other IP providers, Arasan’s Total IP Solution encompasses all aspects of IP development and integration,including analog and digital cores, hardware development kits, protocol analyzers, validation IP and software stacks and drivers and optional architecture consulting and customization services.   

Based in San Jose, CA, USA, Arasan Chip Systems has a 15 year track record of IP and IP standards development leadership.