The Future of Technology: Trends in Automotive

By Eleanor Brash, Imagination

December 11, 2024

Welcome to the third in our “Future of Technology” series where Rob Fisher, Senior Director of Product Management at Imagination and responsible for building partnerships within the automotive sector discusses the significant transformation that the automotive industry is undergoing, driven by advancements in technology and changing consumer expectations. You can watch the webinar recording by completing this form, or read our recap below for the key takeaways.

The Rise of Software-Defined Vehicles

The concept of software-defined vehicles is revolutionising the automotive industry. Unlike traditional vehicles that rely heavily on mechanical and hardware components, a software-defined vehicle’s controls are managed by software. This shift offers several benefits:

• Cost Reduction: Manufacturing costs are reduced as the complexity of physical components decreases.
• Upgradability: Vehicles can receive over-the-air updates, like smartphones, keeping them current and relevant.
• Enhanced User Experience: Software allows for a highly customisable user experience, tailored to specific brands.
• Safety and Assistance: Integration of various functions enhances driving assistance and safety.

To uncover software-defined benefits, car manufacturers and tier-one suppliers are swiftly building up their in-house expertise in software and associated fields, such as security, in order to prevent cyber-attacks even as the exposed area increases.

To read the full article, click here