ARM's East cites power as key IC design driver

Peter Clarke, EETimes
11/2/2012 12:15 PM EDT

SANTA CLARA, Calif. – The prospect of both climate change and "unsustainable" data growth means engineers should focus on reducing power consumption in their device designs, according to Warren East, CEO of ARM

In an ARM TechCon keynote here Thursday (Nov. 1), East sketched a future of vastly different design considerations that span everything from servers and cloud infrastructure to the billions of devices that will comprise the Internet of Things. East also used the keynote to announce that ARM is becoming a promoter member of the Weightless Special Interest Group that was originally created by Neul Ltd., a startup company that also comes from Cambridge, England.

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