John Koeter: How To Be #1 in Interface IP
August 3, 2015
John Koeter is in charge of marketing Synopsys' IP and prototyping solutions. I talked to him last week.
We started by talking about IP. This is a business that Synopsys has been in for 25 years, starting with DesignWare which was basically datapath, UART, i2C, timers and other basic building blocks of that era. The big transition came when they purchased inSilicon and got into USB and PCI Express on the digital side. A year later Synopsys acquired Accelerant and was in the SERDES business. They grew the business, partially organically and partially through other acquisitions such as Cascade. They really got heavily into analog when they acquired the analog business of MIPS (aka Chipidea).
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