Sidense's Board of Directors Welcomes Two Industry Veterans

-- Sidense, a leading developer of Logic Non-Volatile Memory (LNVM) IP cores, today announced that W. Robert Genieser and David L. Lyon have joined the Company’s board of directors. Mr. Genieser and Dr. Lyon add valuable industry, technical, and business expertise that will help guide Sidense as the Company continues to develop innovative embedded semiconductor memory products and expands its customer base.

 “We are very pleased to have two such distinguished gentlemen join Sidense’s board,” said Xerxes Wania, Sidense CEO and President.  “Mr. Genieser and Dr. Lyon, along with existing board members Andrew Abouchar and Scott T. Becker, give Sidense an experienced and forward-thinking board of directors that will accelerate our growth as the premier supplier of low-cost and secure on-chip memory.”

Dave Lyon brings to the Sidense board the experience gained from his diverse career as an entrepreneur, operating executive, and technologist in the fields of telecommunications and semiconductors. He has served successfully as CEO of two early-stage companies, as VP/GM of successful operating units within larger established firms, and as a Board Director for both public and private enterprises. Earlier in his career as a technologist he published and lectured extensively and is named as an inventor on seven US patents. Dave earned his PhD in Electrical Engineering at the Massachusetts Institute of Technology.

“Sidense’s technology makes it truly a leader in the embedded memory technology marketplace,” said Dr. Lyon.  “The company is already making a significant impact on how chip designers employ NV memory in their products.  The challenge is to expand on this position working closely with the foundries and with OEM customers.  I am looking forward to helping the company as it grows. ”

Rob Genieser joined Vertex in 2002 as Managing Partner. Prior to joining Vertex, Mr. Genieser was a Managing Director of Hambrecht & Quist, which he joined in 1996 in their San Francisco office. While in Silicon Valley, he managed the Firm's wireless, optical and communications software practices. Shortly after Hambrecht & Quist's merger with JP Morgan at the end of 2000, Mr. Genieser moved to London to run the company's emerging technology practice for Europe and Israel. Mr. Genieser received both his AB (cum Laude) and MBA from Harvard University.

“I am excited to work with such a dynamic company,” said Mr. Genieser, “and am looking forward to helping Sidense address the need for enhanced data and code storage solutions within the evolving semiconductor market.”

About Sidense

Sidense, listed on EE Times 60 Emerging Startups list for 2008, provides secure, dense and reliable non-volatile, one-time programmable (OTP) memory IP for use in standard-logic CMOS processes, with no additional masks or process steps required.  Sidense's patented one-transistor 1T-Fuse™ architecture provides the industry’s smallest footprint and lowest power Logic Non-Volatile Memory (NVM) solution.

Sidense SIPROM and SLP OTP memory is available at 180nm, 130nm, 90nm and 65nm and scalable to 45nm and below.  The IP is available at UMC, TSMC, SMIC, Tower and Chartered. Customers are using Sidense OTP for analog trimming, code storage, encryption keys such as HDCP, RFID and Chip ID, medical, automotive, and configurable processors and logic.  For more information, visit www.sidense.com