Shanghai HDIC Picks Tensilica's HiFi Audio DSP For Digital Television System-on-Chip

Santa Clara, CA - January 24, 2012 -Tensilica, Inc. today announced that Shanghai High Definition Digital Technology Industrial Corporation (HDIC) has selected Tensilica's HiFi Audio DSP for its audio requirements for a digital television (DTV) SOC (system-on-chip) for the Chinese DTV market.

"We picked Tensilica's HiFi Audio because it has become the industry standard for audio DSP," stated Dr. Jun Sun, president of HDIC. "HiFi Audio provides superior performance and smaller size/power and is proven in millions of products. Moreover, Tensilica has the most complete library with over 90 audio codecs readily available."

"HDIC is doing some very innovative work to accelerate the adoption of DTMB, the China Digital Terrestrial Broadcast and we're  pleased that they chose our HiFi Audio DSP for their SOC," stated Steve Roddy, Tensilica's vice president of marketing and business development.

About Shanghai HDIC

Shanghai High Definition Digital Technology Industrial Corporation (HDIC) is a fabless semiconductor company focused on developing fully standards compliant digital television terrestrial silicon chips, IP and system solutions. The company has received investment from Shanghai Jiao Tong University, Pudong State Owned Assets Committee,  and Shanghai Venture Capital. The company is a key research and development leader and core contributor to the Chinese Digital Television Terrestrial Broadcasting standard (GB20600-2006). For more information, visit www.hdigroup.net.

About Tensilica

Tensilica, Inc. is the leader in dataplane processor IP cores. Dataplane processors (DPUs) combine the best capabilities of DSPs and CPUs while delivering 10 to 100x the performance because they can be optimized using Tensilica's automated design tools to meet specific and demanding signal processing performance targets. Tensilica's DPUs power SOC designs at system OEMs and seven out of the top 10 semiconductor companies for designs in mobile wireless, telecom and network infrastructure, computing and storage, and home and auto entertainment. For more information on Tensilica's patented, benchmark-proven DPUs visit www.tensilica.com.