Discretix Technologies Ltd. Announces Company Name Change to Sansa Security, Inc.
New Branding Reflects Commitment to Solving Deep IoT Security Problems in a Smarter Way
SANTA CLARA, CA-- Oct 23, 2014 - Discretix Technologies Ltd., a leading provider of embedded security technologies, today announced it is changing its name to Sansa Security. The new brand reflects the company's mission to solve today's most vexing security challenges and broaden embedded security protection around evolving electronic devices that have increasingly-diverse feature sets and processing capabilities. In addition, the rebranded Sansa Security product suite addresses the challenges Internet of Things (IoT) device manufacturers face around continuous configuration changes, remote provisioning and limited operating environments.
Founded in 2000, Sansa Security is a leading provider of end-to-end security solutions for mobile handsets, smart phones and Wi-Fi devices. Most recently, the company has found its technology to be applicable to a host of new IoT devices from light bulbs to smart meters. To avoid the possibility of not fully capturing this new rapidly expanding space, Sansa Security is rebranding itself to better reflect the recent engineering advancements the company has made to secure IoT devices.
"By 2020, it's estimated the IoT installed base will grow to 26 billion units*," said Coby Sella, CEO for Sansa Security. "However, it will never hit that number unless we protect that world with adequate security."
"There's a reason Sansa's security technology is built into more than a quarter of a billion electronic devices around the world," said Haim Sadger, Partner for Sequoia Capital. "When you combine the fact that 75 percent of the company's budget is dedicated to research and development and factor in the customer success they've achieved in numerous industries, including many of the world's largest mobile device manufacturers, we strongly believe Sansa Security is perfectly positioned to become the fastest growing embedded security platform for IoT in the industry."
The Sansa Security platform can be implemented by chipset vendors and device manufacturers and enables those manufacturers to release high value applications that protect the device and its contents against external threats. The platform can also be used by silicon chip vendors, device vendors and device side application vendors to support or deploy revenue generating data-aware applications. Additionally, the Sansa Security platform protects sensitive information from malicious applications, fraud theft and other hacks that may inflict damage on end users or a vendor's reputation.
*= Gartner: "Forecast: The Internet of Things, Worldwide, 2013," December 12, 2013.
About Sansa Security
Sansa Security is the only comprehensive Internet of Things (IoT) security platform to be deployed across a quarter billion devices. The company offers unified, scalable security across both IoT and mobile devices and our products address all security aspects from the silicon chipset to the provisioning of secrets via the cloud. Sansa also enables new business models between customers, suppliers and technology partners by enabling secure interactions through a configurable trust model. As a privately owned company, Sansa serves the needs of the world's best-known semiconductor and device manufacturers and is consistently ranked among the leaders of the embedded security market. For more information, please visit www.sansasecurity.com .
Related Semiconductor IP
- NFC wireless interface supporting ISO14443 A and B with EEPROM on SMIC 180nm
- DDR5 MRDIMM PHY and Controller
- RVA23, Multi-cluster, Hypervisor and Android
- CXL 3.0 Controller
- ECC7 Elliptic Curve Processor for Prime NIST Curves
Related News
- ParthusCeva, Inc. to Change Name to CEVA, Inc.
- Discretix Announces $20 Million Third Round Funding; Sequoia Capital Becomes Newest Discretix Investor
- Discretix to Demo CPRM Content Protection At Wireless Japan 2008 On TI OMAP3 Platform And M-Shield Security
- Tata Elxsi, Discretix Deliver Complete OMA BCAST Mobile TV Solution for Handset Vendors
Latest News
- AIStorm and DB HiTek Debut SpectroMic™ KWS—an 18uA Always-on Keyword-Spotting Solution Enabling IoT AI Voice Interaction
- SignatureIP Unveils Industry-Leading CXL 3.2 Solution for High-Performance Computing
- Synopsys and Ansys Provide Update Regarding Expected Timing of Acquisition Close
- CAST Releases First Dual LZ4 and Snappy Lossless Data Compression IP Core
- Arteris Wins “AI Engineering Innovation Award” at the 2025 AI Breakthrough Awards