Chips&Media Introduces CODA7-L for Low-cost Smartphones

Chips&Media’s Focus On Low-Cost Mobile Market With its New CODA7-L Full HD Multi-Codec IP

Seoul, Korea – August 12, 2013 – Chips&Media,Inc., - a leading company in silicon video Intellectual Property (IP) – has introduced its new CODA7-L video codec IP core that is designed for low-cost smartphones and tablets.

CODA7-L build on the existing CODA7 series platform that is originally an HD multi-codec IP capable of HD(720p) encoding and full HD(1080p) decoding, was designed for silicon cost sensitive and power-constrained low-cost applications. Along with CODA7 series features, CODA7-L delivers up to 40% performance boosts for full HD 1080p encoding and incorporates more video standards including MVC, VP8 and WebP to its multi-format decoder, which allows better multimedia experiences such as superior full HD video capture and playback, immersive Stereo 3D video imaging, and amazing full browsing for HTML5 in a compact silicon footprint.

Low-end smartphones are growing at a rapid pace in emerging markets such as China. According to the market research firm IHS, the low-end smartphone shipments are expected to double to 559 million in 2016 from 206 million in 2012 with a compound annual growth rate (CAGR) of 51 percent (2011 to 2016). The high-end of the market continues to grow but will show a slow CAGR of only 12 percent for the same period.

“By adding a CODA7-L to our product family, we have achieved a complete product line to cover the full spectrum of mobile applications from basic low-end to premium high-end. Our new CODA7-L provides industry leading video IP solution that will enable customers to deliver cost-effective mobile processors for both high volume and mid-tier segments,” said Steve Kim, CEO at Chips&Media, Inc.

Furthermore, CODA7-L offers other additional features to reduce memory bandwidth like on-the-fly downscaling and chroma format converting (4:2:2 to 4:2:0/4:2:0 to 4:2:2) that aims to fulfill requirements for bandwidth-intensive mobile devices.

Chips&Media have well established positions in the mobile market with the shipping record around 100 million chips to date and its customers have sold over 30 million CODA7-enabled chips worldwide so far.

CODA7-L in more detail

• Video decoding : 1080p30, with support for H.264, MPEG1/2/4, MVC, VP8 (WebM/WebP), VC-1 WMV, Sorenson, H.263, RealVideo and AVS
• Video encoding : 1080p30, with support for H.263, H.264BP and MPEG-4 SP
• Image processing : 4:2:2 to 4:2:0/4:2:0 to 4:2:2 Chroma format converter, Down scaler, Rotator and Mirror
• Android SW package supported

About Chips&Media

Chips&Media,Inc. is a leading video IP provider based in Seoul, Korea(Republic of). Its advanced ultra-low power and high performance video technology has been chosen by more than 60 top-tiers based in US, Europe, Korea, Taiwan, China and Japan. For more information, please visit the company’s web site at www.chipsnmedia.com