CEVA's Xpert-GPS Solution Utilizes Proven DSP Technology to Lower Cost and Improve Battery Life of Global Positioning-Enabled Mobile Devices

- CEVA, Inc., (NASDAQ: CEVA; LSE: CVA), the leading licensor of Digital Signal Processing (DSP) cores and communications solutions to the semiconductor industry, today introduced Xpert-GPS, the industry's first DSP-based global positioning system (GPS) solution, which delivers significant advances in the cost, power dissipation and location performance to GPS enabled devices such as wireless phones and telematic devices.

Available immediately for integration into cellular handsets and other wireless GPS systems, CEVA's Xpert-GPS solution reduces power consumption and thus increases battery life by up to four times that of existing solutions.  In addition, Xpert-GPS leverages the unique processing features of CEVA DSPs to reduce overall development and manufacturing costs. The total solution cost for Xpert-GPS, including the Radio Frequency (RF) component, is estimated to be less than $3 per unit.  Unlike hardware-based solutions that target single cellular standards, Xpert-GPS further reduces costs by supporting supports all wireless standards including GSM, CDMA, W-CDMA, GPRS and UMTS.
 
Xpert-GPS, the eight generation of GPS technology from CEVA, delivers instant and exceptionally accurate location information to within 5 meters.  CEVA's Xpert-GPS also slashes the "time to first fix" to 2.5 seconds when a system is first powered up, and provides an instantaneous "location lock" in continuous tracking mode.  Instant and accurate positioning is required for wide-spread adoption of GPS mobile devices and is fundamental to enabling emerging and important location-based services (LBS.)  
 
"The ability to combine our proven DSP cores with exciting GPS technology changes the rules for GPS," said Chet Silvestri, president and CEO of CEVA. "With a rich 20-year heritage of GPS experience, CEVA is uniquely positioned to deliver powerful solutions that are fast, accurate and affordable."
 
"CEVA's Xpert GPS delivers a powerful set of benefits for both manufacturers and end users," said Will Strauss at market analyst firm, Forward Concepts. "For the handset manufacturer, it solves the most critical challenges of cost and power.  For the end user, it delivers a nearly instant and incredibly accurate location fix which is vital for location based services adoption and usage."
 
CEVA's Xpert-GPS uses a DSP-centric approach and runs on either a single-MAC CEVA-TeakLite DSP or a Dual-MAC CEVA-X DSP. This approach meets and exceeds all service carrier requirements and the FCC E911 cell phone location mandate.
 
About CEVA, Inc - The DSP Powerhouse
Headquartered in San Jose, CEVA (NASDAQ: CEVA and LSE: CVA) is the leading licensor of DSP cores and communications solutions to the semiconductor industry. CEVA markets a portfolio of DSP IP in three integrated areas: CEVA DSPs, CEVA Xpert Open Framework Environment, and CEVA Xpert Applications, all supported by Xpert Integration services. CEVA's products are used in over 50 million devices each year.  CEVA was created through the merger of the DSP licensing division of DSP Group, and Parthus Technologies.  For more information, visit www.ceva-dsp.com.