Arasan launches Worlds first CE-ATA Host Controller IP core; Ambarella the first licencee

April 12, 2005 -- Arasan Chip Systems Inc ( Arasan) a leading supplier of reusable Intellectual Property (IP’s) cores today launched the world’s first CE-ATA Host Controller IP core.

Ambarella a company providing ASIC’s for Consumer Products became the first licensee of CE-ATA Host Controller IP from Arasan Chip Systems for use in its chipsets.

Mr. Chan Lee, Vice President of VLSI said “Arasan’s product focus and speed of execution is amazing.  We feel secure in knowing that our technology will always be up to date”.

Arasan’s CE-ATA Host Controller IP conforms to CE-ATA Digital Protocol revision 1.0, with support for CE-ATA Digital Protocol commands (CMD60 / CMD61). The CE-ATA interface allows for lower pin count, better power utilization, voltages tailored to battery-based applications, and more efficient command protocol.

Through industry adoption of CE-ATA, consumers will have access to a greater variety of innovative products including digital music players, PDAs, personal video players, cellular handsets, GPS navigation systems, automotive devices, and various new and emerging applications. CE-ATA-based products will offer compatibility and interoperability with other CE-ATA devices to further enable the concept of mobility and "plug and play".

About CE- ATA

CE-ATA was publicly announced in September 2004 at the Intel Developer Forum by a group of industry-leading companies specializing in various market segments. Discussions among these companies revealed a common question regarding the necessity of addressing storage in consumer electronics. Industry leaders were presented with the burgeoning demand for cost-effective solutions to enable the adoption of higher capacity digital storage afforded by disk drives into host systems such as handheld and consumer electronic devices. As such, it was realized that a collaborative effort to define a comprehensive solution for the storage interface would best serve our respective markets.

CE-ATA is based on the MMC electrical interface, using an optimized subset of the ATA command set to improve performance for multimedia applications in handheld and consumer electronic devices. Visit www.ce-ata.org  for more information.

About Arasan

Arasan Chip Systems Inc. founded in 1995, is a leading supplier of Reusable Intellectual Property (IP’s) cores, semiconductors and electronic design services. Arasan’s product portfolio is focused on Bus Interfaces and includes IP’s for USB 1.1 & 2.0, PCI, MMC and SDIO technologies. Arasan’s products and services enable businesses to develop and leverage product design and development. Arasan Chip Systems is a Member of the CE-ATA Work group and has been an executive member of MMC Association since 2003.  Arasan is headquartered in San Jose, California, with design centers in India and support options available in Taiwan, China & Europe.