Arasan Chip Systems Appoints New Vice President of Sales

San Jose, California – April 26, 2011 –Arasan Chip Systems, Inc.(“Arasan”), a leading provider of Total Semiconductor IP Solutions, announced the appointment of Mr. Ron Mabry as the Vice President of Worldwide Sales. Mr. Mabry is a seasoned executive with 25 years of semiconductor sales experience and is well known in the semiconductor industry.

“We are very excited to have Ron join our Executive team as Vice President of Worldwide Sales.” said President and CEO, Arasan K. Ganesan. “As we continue to expand our business, we are delighted to have a person of his caliber on board, and we believe his extensive background and experience will successfully lead the company’s strategic development.”

Mr. Mabry will be responsible for the direction and management of all sales, business development operations and channel strategies Worldwide.

“I am excited about my new role as Vice President of Worldwide Sales at Arasan. I welcome the opportunity to contribute to the broader adoption of the company's intellectual property and engineering services offerings” commented Mabry. “Arasan clearly has an advantage in the market given its product and services offerings and customers recognize its IP quality and support capabilities”.

 Ron Mabry comes to Arasan with nearly a quarter century of senior-level management experience in marketing, sales and business development. His extensive background has covered the United States as well as International markets. Ron has been promoted from his position as the Sales Director for North America.  Prior to that, he served as Vice-President Global Sales and Applications engineering for LogicVision, Inc. and held Senior Executive positions for PACT XPP Technologies, Chips, Inc., Bell Microproducts, Western Micro Technology and Avnet, Inc.

About Arasan

Arasan Chip Systems Inc. (www.arasan.com), based in San Jose, CA, USA, is a world leading supplier of  IP and the “Total IP Solution” ranging from Intellectual Property (IP), Verification IP (VIP), Hardware Development Kits, Validation Platforms, Portable Software Drivers / Stacks, and Design Services.  Arasan delivers technology-leading IP.