Arasan Chip Systems to present a keynote at Design & Reuse's IP-SoC Day World Tour in Tel-Aviv

Arasan's keynote to outline how Total IP Solutions enable emerging technology adoption

San Jose, California - April 12, 2010 -Arasan Chip Systems, Inc. ("Arasan"), a leading provider of Total Semiconductor IP Solutions, announced that it is participating in the second event organized as part of the IP-SoC Day World tour, to be held on April 15, 2010 in Tel-Aviv, Israel. The IP-SoC Day is a series of multi-city events organized by Design & Reuse (D&R), Grenoble, France, that was kicked-off recently in Santa Clara, USA - where Arasan delivered a keynote and moderated a panel.

Presenting one of the keynotes at the IP-SoC Day on March 23, 2010 in Santa Clara titled "Designing with IP in the 21st century - Think Total!", Ram Gopalan, Senior Director of Corporate Marketing at Arasan said, "We were surprised by the strong resonance of our Think Total! IP Solutions with the audience at this event. Resource strapped SoC design teams have successfully leveraged Arasan's consultative approach starting with IP selection and optimization, combined with vIP, software and hardware platforms to integrate high-performance interface IP into their SoCs." Arasan Chip Systems also moderated a panel highlighting the role of software and system tools in IP integration. This panel discussed the role of software, hardware platforms and system tools in integrating complex interface IP into SoCs.

At the IP-SoC day event in Tel-Aviv, Somnath Viswanath, Product Marketing Manager at Arasan, will present how Arasan's Total IP Solutions enables rapid technology adoption in SoCs. The increasing complexity of SoC designs has resulted in a growing need for additional components that are necessary to successfully integrate an IP. Arasan provides such a complete IP solution that mitigates the risks and simplifies the process of IP integration into complex SoCs.

"Following our successful event in Santa Clara, we are excited to have Arasan join us in IP-Soc Day in Tel-Aviv, Israel," commented Gabriele Saucier, Chairperson and CEO of Design & Reuse and organizer of IP-SoC Days. "In Santa Clara, our registered attendees were able to have a detailed interaction with over forty IP providers and we look forward to a vibrant event in Tel-Aviv as well." Details of the Tel-Aviv IP-SoC Day event is available at: http://www.design-reuse.com/ipsocdays/telaviv/ 

After Santa Clara, the IP-SoC Day is scheduled to be conducted in Tel-Aviv (Israel), Bangalore (India), Hsinchu (Taiwan), Shanghai (China) and will conclude with the annual conference in Grenoble (France). The event consisting of keynote talks, panel discussions, product presentations and pre-arranged customer meetings, provides an innovative approach for participants to showcase their latest products and for customers to interact with these providers versus the traditional approaches of conferences with exhibits.

Arasan will be participating in multiple venues, presenting its product portfolio in addition to hosting panels and delivering keynote talks. Arasan provides all of the supporting collateral to enable the rapid integration of interface IP into SoCs, chipsets and application processors. This Total IP Solution consists of RTL IP, PHY IP, verification IP, software stacks, hardware platforms for development and validation - all backed by our World-class customer support.

About Arasan

Arasan Chip Systems based in San Jose, CA, USA, is a world-leading supplier of SoC Intellectual Property Solutions with a successful 15 year track record. Arasan delivers technology-leading IP focused on Bus Interfaces such as MIPI, SDIO, USB, PCIe, Ethernet, and Flash Storage Solutions of NAND, eMMC, SD, CF+, UFS and more, to the global electronics market. Arasan's Total Solution Approach starts with Technology Consulting using our Domain Expertise and includes all the building blocks required for technology adoption- RTL IP cores, Analog Mixed Signal IP Cores, Verification IP,  Portable Software Drivers / Stacks, Protocol Test & Analyzers, HDK's, and associated design services. Arasan Total IP Solution enables the rapid adoption of emerging technologies reducing our customer's time to market while minimizing risk and ensuring compliance to respective standards.