Analogix and Pinecone Collaborate on USB-C Technology

SANTA CLARA, Calif. & BEIJING-- December 14, 2015 --Analogix Semiconductor, Inc. and Beijing Pinecone Electronics Co. Ltd., today announced their licensing agreement of Analogix’s Intellectual Property (IP) for USB-C™ technology.

“Working with Analogix enables us to develop innovative products that meet our high performance targets,” said Yuanbo Ye, Vice President at Beijing Pinecone Electronics.

“We are excited to partner with Pinecone, who is the emerging leader in mobile processing,” said Michael Ching, vice president of technology licensing for Analogix. “Our IP cores enable platform integrators to reduce their design footprint, bill of materials, and time to market. Analogix’s IP cores have shipped into over 1 billion System-on-Chip (SoC) solutions from multiple customers.”

About Analogix Semiconductor

Analogix Semiconductor, Inc. designs and manufactures semiconductors for the digital multimedia market, from portable devices such as smartphones to high-end graphics cards and large, high-definition displays. Analogix is the market leader in providing end-to-end interface connectivity semiconductor solutions for DisplayPort, including the SlimPort family of products, and an industry leader in mobile display controllers, such as low-power, high-speed timing controller solutions. The DisplayPort standard is an innovative, packetized digital interface for high-resolution video and audio that was developed by the Video Electronics Standards Association (VESA). SlimPort branded products are compliant with DisplayPort, Mobility DisplayPort (MyDP), and DisplayPort Alternate Mode over the USB Type-C connector.

For more information visit www.analogix.com and www.slimport.com.

About Beijing Pinecone Electronics Co., Ltd.

Beijing Pinecone Electronics Co. Ltd, a fast-growing IC design house, aims to provide core power for smartphones and the fun of technology to everyone.