Can You Trust An SIA Forecast?
July 27, 2012
Can you trust an SIA forecast? The SIA, naturally, does what its members tell it to do. He who pays the piper calls the tune.
And SIA's members do not want too high an expectation put by their trade body on market expectations. If members' own sales don't meet the SIA forecast, the members will look bad. So the pressure is on for the SIA to forecast low.
At the moment the SIA is forecasting a flat year.
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