Tord Larsson-Steen appointed new CEO of Shortlink

May 4, 2026 -- Shortlink today announces that Tord Larsson-Steen will assume the role of Chief Executive Officer on 4 May 2026. The appointment is a clear step in the company’s ambition to accelerate growth. Marcus Movér, who previously served as CEO and is one of the owners of Shortlink, transitions to the role of Chief Sales Officer and will continue to contribute to the company’s growth through his strong network and deep industry expertise.

Tord Larsson-Steen is a results-oriented leader with broad experience in scaling businesses across IT, e-commerce and business development. He joins Shortlink from the role of CCO at 2c8 and was previously Managing Director of Askås, where for just over three years he led work on e-commerce platforms, product development and customer deliveries. He has also served as Managing Director of LW Learningwell SW AB, Division Manager within Projektengagemang Industry & Energy, and as a board member of Compare for five years. Tord holds an MBA from Heriot-Watt University.

With his strategic sharpness and proven ability to deliver, Tord is well equipped to take Shortlink forward into new markets, stronger customer relationships and continued profitable growth within the electronics and semiconductor sector.

Tord Larsson-Steen, new CEO of Shortlink.

Quote from August Pansell, Chair of the Board:

It is with great pleasure that we welcome Tord as the new CEO of Shortlink. His ability to build strong teams and to combine growth with profitability makes him exactly the right person to lead Shortlink into its next phase.

Quote from Tord Larsson-Steen, CEO:

For more than 30 years, Shortlink has demonstrated a strong ability to keep pace with rapid technological change. The company is now embarking on an exciting growth journey, which makes it especially inspiring to become part of the team and, together, strengthen and develop Shortlink’s position in the market.

Explore Shortlink IP:

• Sub-GHz 868, 915MHz RF Transceiver
• Voltage Regulator LDO, Adjustable 1.1V Output
• Bandgap Reference 1.22V bandgap, 1V & 0.5V Output
• 12 bit 20KSPS SAR ADC with optional temperature sensor

About Shortlink

Shortlink is a Swedish competence center with more than 30 years of experience in developing low-power electronics for wireless communication. The company specializes in custom ASIC solutions and Mixed-Signal IP for customers in IoT, industry, defense and consumer products. Shortlink is headquartered in Karlstad.