Ceva at CES 2025

A Q&A with Ceva’s Moshe Sheier to find out what is driving their strategy.

By David Harold, JPR (January 17, 2025)

Ceva had plenty of news at CES 2025 including an ADAS chipset with Oritek, new partnerships and an expanded collaboration with Edge Impulse, and multi-channel spatial audio with MediaTek.

Ceva Inc. is a publicly traded semiconductor intellectual property (IP) company, headquartered in Rockville, Maryland, and specializing in digital signal processor (DSP) technology. The company’s main development facility is located in Herzliya, Israel, and Sophia Antipolis, France. JPR’s David Harold met with Ceva’s VP of marketing, Moshe Sheier, to find out what is driving their strategy. 

One piece of news we found particularly interesting and followed up on after the interview is that Ceva is working with Nvidia’s TAO toolkit to support computer vision applications for the Ceva-NeuPro-Nano NPU IP. This includes full integration of Edge Impulse Studio and support for Nvidia TAO toolkit with Ceva-NeuPro Studio for both the NPN32 and NPN64 Ceva NPUs. Zach Shelby, co-founder and CEO at Edge Impulse, said, “Bringing Nvidia Tao’s computer vision models to the Ceva portfolio will unlock numerous novel use cases for AIoT products that require visual data generation and analysis across industries.”

So, let’s talk about the broader industry trends—hardening IP versus staying with soft IP. How do you see this? Is hardening a sensible route? The chiplet play feels unfinished to me—there are issues with I/O, power, and standards.

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