Tata Elxsi Adopts SonicsMX SMART Interconnect Solution for Its Digital Media Solutions Platform

-- Sonics Inc., a premier supplier of system-on-chip (SoC) SMART Interconnect solutions, today announced that Tata Elxsi Ltd., a Bangalore, India-headquartered IC and embedded product design company, has adopted the SonicsMX SMART Interconnect solution as the foundation for its digital media platform, the first ever such adoption by an India-based IC design company.

SonicsMX is the defacto standard interconnect solution for highly integrated or performance SoCs. SonicsMX is deployed in a variety of wireless and digital consumer applications currently in high-volume production.

"To aggressively foray into the digital media market and retain our competitive edge, we feel it is essential to leverage contemporary interconnect technology," said Amitava Nath, general manager, Silicon & Systems group at Tata Elxsi Limited. "The rich data flows of SonicsMX reduce our interconnect development costs appreciably while mitigating design risks. The benefits to our customers in wireless and digital multimedia are wide-ranging. We've recently designed and delivered a complete SoC utilizing Sonics' SMART Interconnect solution for one of our leading CE customers, helping to get to market with high design predictability and efficiency."

"Sonics' expansion into Indian design companies illustrates the accelerating world-wide adoption rate for Sonics SMART Interconnect solutions," said Phil Casini, vice president marketing and business development, Sonics Inc.

About Sonics

Sonics Inc. is a premier supplier of SMART Interconnect solutions that deliver high SoC design predictability and increased design efficiency. Major semiconductor and systems companies including Broadcom, Samsung, Texas Instruments and Toshiba have applied Sonics' SMART Interconnect solutions in leading products in the wireless, digital multimedia and communications markets. Sonics is a privately held company funded by Cadence Design Systems, Toshiba Corporation, Samsung Ventures and venture capital firms Investar Capital, Smart Technology Ventures, TL Ventures, Easton Hunt Capital, JAFCO Ventures, and H&Q Asia-Pacific. For more information, see www.sonicsinc.com

About Tata Elxsi

Tata Elxsi is the embedded product design arm of the US $22 billion Tata Group, one of India's biggest conglomerates. Since its incorporation in 1989, Tata Elxsi has built strong competencies across the product design lifecycle in verticals such as automotive, storage, consumer electronics, media, scientific instrumentation, semiconductors, networking and communication.

Tata Elxsi is the world's first company to be certified at SEI CMMi Level 5 for product design workflows. This is a testimony to its quality focus, which translates into higher reliability, lowered design risks and lowered time-to-market for customers.

Tata Elxsi's 2500 plus strong and multi-faceted team provides expertise in VLSI design, embedded software, networking, telecom, multimedia, storage, visual and high-performance computing and mechanical product design. This is supported by four India development centers in Bangalore, Chennai, Pune and Thiruvananthapuram, a near-shore center in Japan and over 20 international offices that enable easy customer access. For more information, see www.tataelxsi.com