Sunplus Presents World's First DVD SoC Solution SPHE8203A with DivX HD Playability

-- Sunplus Technology Co., Ltd., the world’s leading consumer IC design company, today launched its new generation DVD player platform - SPHE8203A, which is the world’s first SoC solution to support DivX high definition content playback. Sunplus will demonstrate SPHE8203A and its reference design at IFA 2007 (Stand 116, Hall 26) during Aug. 31-Sep. 5.

Sunplus’ SPHE8203A DVD turnkey solution has plenty multimedia added-on features, such as DVD servo control, MPEG1/2/4 video decode, MP3/AAC/PCM audio decode, USB and card reader functions, DVB transport stream demultiplexing, and HDMI 1.2 compliant transmitter. The superior compression and performance of DivX HD enables consumers to enjoy true HD A/V entertainment with legacy DVD-9 discs on SPHE8203A-inside DVD players, at a price point which is much more cost-effective than next-generation blue-laser players.

SPHE8203A also supports many advanced features such as built-in up-scaler, 3D de-interlacer, and 1080p HDMI transmitter which make it easier to directly connect DVD player to any Full-HD TV. With the on-chip DVB transport stream demultiplexer and rich I/O configurations, more feature-up applications, such as A/V receiver, can be built-up with SPHE8203A easily.

“We are excited to work with Sunplus to offer a solution to market that will enable our customers to support the playback of DivX HD content,” said Kevin Hell, Acting CEO of DivX, Inc. “Thanks to the strong growth in HD recording devices and the emergence of sites with high-quality, HD content, there has been a recent explosion in the amount of compelling HD content available in the DivX format. We look forward to bringing the DivX HD experience beyond the PC and enabling consumers to enjoy their contents on a wide variety of devices through Sunplus’ new SoC solution.”

“We're delighted to continue our strong and mutually beneficial relationship with DivX Corp. to bring SPHE8203A, the world’s first DVD SoC solution to support DivX HD contents,” said Mr. Ho-Jung Ou, the president of Sunplus’ Home Entertainment Business Unit. “By combining DivX’s excellent HD technology and Sunplus’ leading-edge video/audio codec technology, we can offer OEMs, ODMs, and brand-name makers the most cost-optimized DVD solution with the best image quality.”

“Sunplus keeps developing IC and system solutions that meet the leading-edge technology and standards in the market. We look forward to seeing consumers surprised as they experience the amazing video quality presented by the DVD players embedded with Sunplus new generation DVD SoC solution, SPHE8203A,” said Mr. C.C. Huang, the chairman and CEO of Sunplus.

For more information about Sunplus’ new generation HD DVD solution SPHE8203A, please visit Sunplus at IFA 2007 (Stand 116, Hall 26) during Aug. 31-Sep. 5, or Sunplus’ website: http://w3.Sunplus.com/.

About DivX, Inc.

DivX, Inc. is a digital entertainment company positioned at the center of multimedia convergence. The company's core offering is the DivX video codec, among the world's most popular video compression technologies with over 250 million downloads worldwide. The patent-pending DivX video technology offers high-quality at 7-10 times greater compression than MPEG-2 files, enabling full length films to easily fit on a CD or be delivered over broadband connections. DivX video technology powers a range of applications that span the convergence value chain, from a secure IP-based video-on-demand solution to next-generation consumer electronics products and video software applications. DivX, Inc. is headquartered in San Diego, California. Download DivX.

About Sunplus Group

Sunplus Group, headed by Sunplus Technology Company Limited established in 1990, is devoted in IC design for electrical consumer applications. Sunplus offers not only IC design but also system solutions to maximize customer’s benefits by differentiating each design. Sunplus’ reusable IPs such as audio/video, microprocessor and digital signal processor technologies are applied to numerous IC solutions for multimedia home applications and ASICs that contributed to our quality life. Due to the expansion of business scope, Sunplus split its BUs into several fabless IC design companies in 2006. The LCD IC business was spun-off into Orise Technology Co., Ltd.; the Controller &Peripheral BU was transferred into Sunplus Innovation Technology Inc.; the Personal Entertainment BU and Advanced BU were spun-off into Sunplus mMobile Inc. The parent company - Sunplus Technology, keeps working on Home Entertainment IC solutions such as VCD/DVD, DVR DVB and LCD TV. For more information, please visit the Sunplus website: www.sunplus.com.