Intel CEO Pledges Renewed Innovation, Pragmatism

Peter Clarke, Electronics360
November 26, 2013

Brian Krzanich, recently appointed CEO of the world's largest chip company, Intel Corp., has told financial analysts about renewed efforts in mobile markets for 2014 and 2015 even as there is an expectation that the PC market will start to recover. Nonetheless, the company gave a generally disappointing prediction that sales in 2014 would be approximately flat with 2013.

However, as part of a strategy shift at Intel, the company is ready to increase its foundry work to take on customers on a design-by-design basis and is also prepared to use an outside foundry to make its chips.

In opening Intel's annual analyst day at company headquarters in Santa Clara, Calif., on Thurs., Nov. 21, Intel Chairman Andy Bryant admitted that the company had lost its way. "When we began our search for the CEO a year ago ... I was embarrassed that we had lost our way," Bryant reportedly said. He admitted that Intel had failed to sell many chips into smartphones and tablet computers.

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