Eric Penain to join Reflex CES as Sales Director

Veteran of Cypress Semiconductor brings more than 20 years of sales and leadership experience to the company’s expanding commercial business

Paris, France – April 28, 2014 - Reflex CES (Custom Embedded Systems), a provider of Modified-Off-The-Shelf (MOTS) solutions and turnkey embedded systems, today announced that Eric Penain joins the company as Sales Director. Reporting directly to the Chief Operating Officer, Eric’s role is to define and execute the company’s national and international sales development strategy.

Eric has more than 20 years of semiconductor sales, marketing and application engineering experience from his time at ST Microelectronics, Hitachi and most recently, Cypress Semiconductor. Following 14 years in various European sales roles, Eric was Director of Cypress Semiconducteurs France, managing global sales and support for major accounts worldwide. Prior to joining Cypress, Eric held marketing positions at Hitachi and STMicrolectronics in the fields of Internet appliances, telecoms and asics. He holds a Master of Science from Ecole Supérieure d’Ingénieurs en Electronique et Electrotechnique (ESIEE, Paris, France).

“We are happy to welcome a sales team leader of Eric’s reputation" said Sylvain Neveu, Reflex CES co-founder and COO. "He will spearhead our growing commercial sales team as the company expands into new industrial market sectors and he will help us reach our goal to double turnover within three years."

“I’m excited to join Reflex CES and to be given the opportunity to work with such a talented proactive team,” Penain remarked. “ From software development to board level design, integration and cost-efficient manufacturing capabilities, Reflex CES provides customer-optimised turnkey embedded systems to give our customers competitive advantage in the Military/Aerospace, Telecommunications, Vision and Imaging, Transport and Medical markets."

Committed to ambitious plans for growth, Reflex CES is actively hiring for engineering and business positions. Already this year, the company has strengthened its sales and business team with the recruitment of four new managers. The company has also embarked on a partnerships strategy to distribute and integrate key COTS products into its solutions. Reflex CES announced recently a series of agreements to distribute NextComputing, 4DSP and Vecow products in France.

About Reflex CES

Reflex CES provides turnkey custom embedded and complex systems, and specialises in Modified-Off-The-Shelf (MOTS) solutions for VPX/OpenVPX, CompactPCI, VME rugged systems, embedded systems, industrial systems, high-speed boards, FPGA boards and PCIe boards. Its expertise spans from chip-level and software-level designs up to complete system-level designs, manufacturing, and production of small and medium series targeting customers in the military/aerospace, defense, telecommunications, medical and industrial sectors. For more information, please visit http://www.reflexces.com