Chips&Media Delivers its First AVS+ Core to Address the Growing Digital Set-top box Market in China

Chips&Media’s latest CODA9 family supporting AVS+, CODA966 and CODA988, will be used in digital TV / STB SoCs for Chinese Satellite, Cable, IP and Terrestrial market

Seoul, Korea – August 1, 2013 – Chips&Media,Inc., - a leading company in silicon video Intellectual Property (IP) – announced today that it has delivered its CODA966 and CODA988, the first AVS+ enabled cores to a couple of leading semiconductor companies.

The new Video and Audio Coding standard of China (AVS+) is already being used on a trial basis for 3D satellite broadcasting in China. China Central Television (CCTV), a national TV station of China, officially announced that by the end of 2013 it will complete trials of AVS+ satellite broadcasting and begin HD broadcasting service. AVS+ will certainly be the dominant standard as one of the video format for China Satellite broadcasting as well as Terrestrial broadcasting.

CODA966 is a hardware codec IP that is capable of 1080p video encoding at 30fps and decoding at 60fps with almost all video industry standards including H.264, MVC, H.263, MPEG1/2/4, VC-1, Theora, VP8, RealVideo and AVS and now AVS+ as well as Google’s image format WebP, which recently decided to be used by Facebook. CODA988 is also based on the same decoder platform with CODA966 and has strengthened high quality encoding capabilities up to 1080p60 with H.264 High Profile. 

“We’ve been very pleased to announce the availability of AVS+, which will enhance our comprehensive portfolio of standards. We expect that the AVS+ will be a key requirement which impacts on the industry chain to meet the rapidly growing demand for 3DTV and High-Definition broadcasting in China,” said Steve Kim, CEO of Chips&Media.

“It will definitely help us expand our existing capabilities in China and maximize opportunities for evolving China’s set-top market.”

Chips&Media,Inc. is a leading video IP provider based in Seoul, Korea(Republic of). Its advanced ultra-low power and high performance video technology has been chosen by more than 60 top-tiers based in US, Europe, Korea, Taiwan, China and Japan and has proven in silicon reaching 130 millions of units. For more information, please visit the company’s web site at www.chipsnmedia.com