Barcelona Design Appoints Bob Johnson Executive Vice President of Worldwide Field Operations

Newark, Calif., September 30, 2002 — Barcelona Design Inc., the leading provider of synthesizable full-custom analog intellectual property (IP), today announced the appointment of Bob Johnson as executive vice president of worldwide field operations. Bob is responsible for growing Barcelona's global strategic activities related to sales, services and field operations.

"Bob's appointment brings high-level leadership and expertise to Barcelona’s field operations that will accelerate the company’s momentum in creating a new market for synthesizable analog IP," said Thomas Heydler, CEO of Barcelona Design. "Bob's proven track record and skill at driving revenue growth, winning large global contracts and improving sales efficiency will help Barcelona to take full advantage of our strong competitive position in analog IP. We are delighted to have Bob directing our global operations efforts."

Bob Johnson joined Barcelona from Tality – a Cadence Design Systems subsidiary – where he was the vice president of worldwide sales, responsible for building the sales organization, improving sales efficiency and increasing bookings. Bob successfully built Tality's sales team and increased top-line growth by more than 150 percent. On his prior assignments, Bob held several senior sales management positions at Cadence Design Systems, High Level Design Systems, and Hewlett Packard. He brings to the team more than sixteen years of experience in worldwide field operations and strategic account development in the EDA and IP industries.

About Barcelona Design, Inc.
Barcelona Design is the leading supplier of synthesizable full-custom analog IP, offering unique semiconductor intellectual property complemented by powerful design technology. Barcelona was founded in 1999 by CTO Dr. Mar Hershenson and Stanford University professor Dr. Stephen Boyd as a result of their research on the application of convex optimization mathematics to analog circuit design. The firm’s analog circuit solution enables electronics companies to implement complex intellectual property (IP) instances radically faster than ever before. The company has proven its technology with working silicon, and has demonstrated market acceptance of its innovative approach by winning key customers, including Mitsubishi and ST Microelectronics. Barcelona has secured financing from leading venture capitalists including, Crosslink Capital, Sequoia Capital and Foundation Capital. The firm is headquartered in Newark, CA. For more information please visit www.barcelonadesign.com.