Arasan Chip Systems Appoints Director of Sales, North America

San Jose, California – June 27, 2011 –Arasan Chip Systems, Inc.(“Arasan”), a leading provider of Total Semiconductor IP Solutions, announced the appointment of Mr. JP Wright as the Director of Sales, North America. Mr. Wright has 20+ years of Technical Sales expertise in the areas of Semiconductors, Verification, EDA, PLM, Software and Engineering Design Services.

“We are very excited to have JP back as part of the Arasan Sales Team.” said Vice President of Worldwide Sales, Ron Mabry. “We are in the midst of a rapid expansion of our product portfolio, while simultaneously growing our sales force in Asia and Europe. I feel very confident that JP’s background and experience will successfully contribute to our continuous growth.”

Mr. Wright will be responsible for the direction and management of all sales, and business development operations in North America.

“I am very happy to be back at Arasan. I welcome the opportunity to expand our business further and I am eager to take the role as Sales Director, North America” commented Wright. “As market leader of the MIPI industry, and a successful provider of Total IP solutions, I feel very confident of a prosperous future with Arasan.” 

JP Wright comes to Arasan with 20+ years of Technical Sales expertise. His extensive background covers the areas of Semiconductor, including Components, Processors, IP, and ASICs, Verification, EDA, PLM, Software and Engineering Design Services. JP Wright is a result driven Sales Executive with worldwide experience in developing and implementing strategic business plans that have consistently driven sales growth. He holds a BSEE degree from the University of California, Santa Barbara.

About Arasan

Arasan Chip Systems is a leading provider of Total IP Solutions for mobile storage and connectivity applications.   Arasan’s high-quality, silicon-proven, Total IP Solutions include digital IP cores, analog PHY interfaces, verification IP, hardware verification kits, protocol analyzers, software stacks and drivers and optional customization services for MIPI, USB, SD, SDIO, MMC/eMMC, CF, UFS, xD and many other popular standards.

Arasan’s Total IP products serve system architects and chip design teams in mobile, gaming and desktop computing systems that require silicon-proven, validated IP, delivered with the ability to integrate and verify both digital, analog and software components in the shortest possible time with the lowest risk.

Unlike many other IP providers, Arasan’s Total IP Solution encompasses all aspects of IP development and integration, including analog and digital cores, hardware development kits, protocol analyzers, validation IP and software stacks and drivers and optional architecture consulting and customization services.   

Based in San Jose, CA, USA, Arasan Chip Systems has a 15 year track record of IP and IP standards development leadership.