Arasan Chip Systems Appoints Amos Technologies Its Manufacturer's Representative in Israel

San Jose, California - November 5, 2009 - Arasan Chip Systems today announced the appointment of Amos Technologies of Rosh Haayin Israel its representative in Israel.  Engaging the best known and largest independent rep company in Israel signals Arasan's increased investment to engage the growing numbers of emerging start-ups and well-established fabless semiconductor companies in this territory. According to Jules Gilder, writing in the magazine City Journal Summer 2009, "Israel in 2007 passed Canada as the home of the most foreign companies on the technology-heavy NASDAQ index; it is now launching far more high-tech companies per year than any country in Europe."

"We are excited to have Moshe at Amos Technologies representing Arasan in Israel," said Rich Timpa, executive vice president at Arasan.  "His understanding of our technology and the established relationships with local system-on-chip (SoC) designers will provide Arasan the fast start required to take advantage of the exploding design activity in Israel. We wanted the best possible sales force to ensure our extensive collection of design IP, verification IP, and software drivers get included in the growing number of design starts in Israel.  We are confident we've found that force in Amos.  With his years of experience selling complex IP, he has developed the direct relationship with thousands of engineers in dozens of silicon companies required to succeed."

"We are delighted to join Arasan as their representative in Israel," said Moshe Stein, of Amos Technologies. Their market-leading standards-based interface IP is precisely the kind of technology that will enable our customers to cut their time to market. Amos Technologies was founded in 2002 with the purpose of being the leading representation company for the foremost  IP vendors serving the worldwide, semiconductor industry. Amos achieved this goal by offering SoC designers an independent source for the most popular and best-of-breed IP from around the world. This allows us to recommend multiple IP options that best fits customer requirements.  Arasan's market-leading, state-of-the-art offerings will greatly expand the options we can provide." 

About Arasan Chip Systems

Arasan Chip Systems Inc. (www.arasan.com), based in San Jose, CA, USA, is a world-leading supplier of SoC Intellectual Property solutions. Arasan delivers technology-leading Bus IP solutions like MIPI, SD / SDIO, USB, PCI, Ethernet, MMC, CE-ATA, CF+, NAND and more, to the global electronics market.  Arasan's Total Solution Approach includes RTL IP cores, Verification IP (VIP), Portable Software Drivers / Stacks, Hardware Development Kits, Validation Platforms and Design Services. Arasan's IP Solutions portfolio enables designers to accelerate their development and minimize the risks associated with production of complex system-on-chip (SoCs).  Arasan provides a competitive advantage through a combination of domain expertise, silicon proven IP, hardware / software tools, and customization services.