Can Samsung Deliver As Promised?
Samsung’s aggressive marketing is starting to hit the fabless semiconductor ecosystem so we had all better be prepared. Samsung’s 2012 marketing budget exceeded $400M which probably beats the marketing budget of the entire fabless ecosystem! The question is, will the fabless semiconductor industry be easily swayed by Samsung’s clever marketing? Let’s take a look at their recent mailer and see:
Samsung is fueling the innovations that are changing the way we connect, interact, and benefit from technology. Our low-power, high-performance components and advanced process manufacturing are the foundation for your next leap in mobile products and the infrastructure that connects them. Connect with Samsung and stay abreast of our latest solutions.
This email talked about 14nm and getting ready for FinFET design.
To read the full article, click here
Related Semiconductor IP
- 12-bit, 400 MSPS SAR ADC - TSMC 12nm FFC
- UA Link DL IP core
- 10-bit Pipeline ADC - Tower 180 nm
- NoC Verification IP
- Simulation VIP for Ethernet UEC
Related Blogs
- Is Toshiba Going Fabless?
- Qualcomm, AMD head top 25 fabless IC suppliers for 2009; Taiwan firms finish strong!
- Absolutely Fabless? Or Not So Fabulous?
- TSMC versus SAMSUNG
Latest Blogs
- Design, Verification, and Software Development Decisions Require a Single Source of Truth
- CAVP-Validated Post-Quantum Cryptography
- The role of AI processor architecture in power consumption efficiency
- Evaluating the Side Channel Security of Post-Quantum Hardware IP
- A Golden Source As The Single Source Of Truth In HSI