Tim Penhale-Jones Joins Tensilica as Director of European Sales

Ex-Sony, TI Exec Joins Premier Configurable Processor Vendor

Oxford, UK, November 11, 2002 – Tensilica, Inc., the world leader in configurable and extensible processors, today announced that Tim Penhale-Jones has joined the company as Director, European Sales. Penhale-Jones is an industry veteran with extensive sales, marketing, engineering and management experience at Sony and Texas Instruments.

“Tim has the background we need to manage the growth we’re seeing among our European customers,” stated Bernie Rosenthal, senior vice president of sales and marketing at Tensilica. “He understands the market and has worked with many of the leading European design teams. He has a proven track record and we’re delighted that he decided to join our management team.”

Most recently, Penhale-Jones was director of marketing and applications for Sony Semiconductor & Devices Europe. From 1987 – 2000 he worked in a variety of positions for Texas Instruments, starting as a design engineer, then an ASIC field application engineer, ultimately running marketing and business development for TI’s ASIC efforts in Europe. Previously, he was as a design engineer for British Aerospace, Ltd. He has worked and lived both in the UK and in Germany. He has a B.Sc. in Electrical and Electronics from Salford University in the UK.

Penhale-Jones will be based at Tensilica’s European headquarters, Sanderum Business Centre, Oakley Road, Chinnor, Oxfordshire OX9 4TW United Kingdom, phone +44 1844 355612.

About Tensilica
Tensilica was founded in July 1997 to address the growing need for optimized, application-specific microprocessor solutions in high-volume embedded applications. With a configurable and extensible microprocessor core called Xtensa, Tensilica is the only company that has automated the time-consuming process of generating a customized microprocessor core along with a complete software development tool environment, producing new configurations in a matter of hours. For more information, visit www.tensilica.com.

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Editors’ Notes:

“Tensilica,” and “Xtensa” are registered trademarks belonging to Tensilica Inc. All other trademarks are the property of their respective holders.

Tensilica’s announced licensees are Agilent, Astute Networks, Avision, Bay Microsystems, Berkeley Wireless Research Center, Broadcom, Cisco Systems, Conexant Systems, Cypress, ETRI, FUJIFILM Microdevices, Fujitsu Ltd., Hudson Soft, Hughes Network Systems, IC4IC, Ikanos Communications, JNI Corporation, Marvell (Galileo Technology), Mindspeed Technologies, National Semiconductor, NEC Networks, NEC Solutions, Nippon Telephone and Telegraph (NTT), Olympus Optical Co. Ltd., ONEX Communications, OptiX Networks, Sony, TranSwitch Corporation, Trebia Networks, Victor Company of Japan (JVC) and ZiLOG.