picoTurbo Taps Premier Technical Sales to Serve U.S. and Canadian Markets; Premier Technical Sales Now Represents picoTurbo in North America, Europe and Asia

MILPITAS, Calif.--Nov. 27, 2000--picoTurbo(TM), Inc., a premier developer of 16/32-bit RISC microprocessor cores for embedded applications, announced today it has contracted with Premier Technical Sales(R), Inc. to serve its customers in the United States and Canada.

 The agreement extends Premier Technical Sales' responsibility for selling and distributing picoTurbo microprocessor cores to three continents. A previous announcement in October, 2000, of the addition of Premier offices in the UK and Israel provides picoTurbo coverage in the European market. The Premier office in Taiwan was signed on in June, 2000, to serve the Asian market.

 ;Premier Technical Sales has offices in all of the major regions of the U.S., including California, Pacific Northwest, Central, Eastern and Southeastern areas, plus the Ontario office in Canada. Premier Sales will be selling and distributing the pT-100, pT-110 and pT-120 microprocessor cores, which execute ARM(R)(version 4T) instructions and are targeted to wireless, portable, consumer and networking devices.

 Bruno Kajiyama, Vice President of Marketing for picoTurbo, stated: "This agreement represents the next step in our global marketing and sales strategy to strengthen our position in key geographic areas. The North American market is growing very rapidly due to the extensive use of System-on-Chip solutions, combined with the widespread acceptance of our microprocessor core product family. We chose Premier because of their proven track record and the ability to serve semiconductor customers extremely well."

 Steve Dowdell, President of Premier Technical Sales, said: "picoTurbo's microprocessor core family of products has a high demand in the U.S. Their broad range of microprocessor cores offers excellent solutions for high-volume embedded applications. Due to our ability to cover all the key markets in North America, combined with our enhanced service to support picoTurbo's customers as they integrate microprocessor cores into their products, we are well-positioned to help picoTurbo become very successful in this market."

About picoTurbo

picoTurbo is a premier provider of 16/32-bit RISC microprocessor cores able to execute ARM(R)(version 4T) instructions for wireless, portable, digital consumer and networking devices. picoTurbo's flexible business model delivers high-performance, cost-effective, low-power microprocessor IP to SOC designers. picoTurbo is headquartered in Silicon Valley CA, USA, with an additional design center in Taiwan and distributors in the UK, Israel and Taiwan. For more information on picoTurbo, please visit the web site at www.picoturbo.com or call company headquarters at 408-586-8801, fax 408-586-8802 or send an email to info@picoturbo.com.

picoTurbo, picoTurbo logo, DesignerNet, pT-100, pT-110, pT-120 and Turn-key IP are trademarks of picoTurbo, Inc. ARM is a registered trademark of ARM, Ltd.

Premier Technical Sales is a registered trademark of Premier Technical Sales, Inc. All other trademarks are the property of their respective owners.

  Premier Technical Sales, Inc., North American contacts:    Northern California Sales (Santa Clara, CA)  Steve Dowdell, tel. 408-736-2260 x 105, cell 408-483-9859  steve@ptsi.com    Southern/Central California Sales (Agoura Hills, CA)  Mark Deciccio, tel. 818-597-1494, cell 805-750-9755  markd@ptsi.com    San Diego Sales (San Diego, CA)  Andy Hoekstra, tel. 858-581-1999, cell 858-603-2499  andyh@ptsi.com    North Central Sales (Chicago, IL)  Joe Fijak, cell 847-867-3526  joef@ptsi.com    South Central Sales (Richardson, TX)  Harford Field, tel. 972-680-5233, cell 214-674-3603  harford@ptsi.com    Pacific Northwest Sales (Portland, OR)  Jack Shuttack, tel. 503-297-3956, cell 503-381-3956  jack@ptsi.com    Eastern Sales (Marlboro, MA)  Frank Browne, tel. 508-460-1730, cell 508-450-7415  frank@ptsi.com    Southeastern Sales (Duluth, GA)  Bud Huey, tel. 770-476-1235, cell 678-523-8575  bud@ptsi.com    Canadian Sales (Mississauga, Ontario, Canada)  Peter Lee, tel. 905-567-3426, cell 416-725-1360  peter@ptsi.com

  
    
    CONTACTS:  picoTurbo, Inc. 
               Bruno Kajiyama, 408/586-4716            
               bkajiyama@picoturbo      
                    or
               Point Public Relations                         
               Lea Schwartz, 970/225-3753                                   
               pointpr@uswest.net