Evatronix Appoints Country Manager in Mainland China to Enhance Worldwide Customer Support

Increase in sales and support force to provide immediate response to local customers.

Beijing, August 17th, 2010 - The silicon intellectual property (IP) provider, Evatronix SA, today announced the appointment of Alex Zeng to become the country manager in Beijing in order to optimize the support for the growing number of Evatronix customers in mainland China.

Beijing and Shanghai are two of the fastest growing semiconductor centres worldwide.  Both cities have great potential and capabilities in system design, ASIC and FPGA manufacturing and also fabless companies, all of which can benefit from high quality Evatronix IP. Evatronix, as a provider for complete IP solutions, delivers microcontrollers, USB, memory and multimedia IP cores. Evatronix IP offering is complemented by standardized development environment, software drivers for different operating systems, and hardware evaluation boards.

“The Chinese IP market has reached a significance and is further growing at such a pace that we must have a direct presence there. Straightforward access to the vendor, local language support and ultra-fast response times are key factors to satisfy the demands of our current and future customers. With the introduction of Alex we show our commitment  to fulfill their requests,” said Carsten Elgert, Vice President Marketing and Sales at Evatronix. „Thanks to this direct channel and the much improved proximity to our customers we will also learn faster and better about the future IP requirements of the Chinese market.”

„I am excited work in China as an integral part of this leading European IP provider,” Alex added. “Evatronix IP portfolio is one of the largest in the business. Every SoC designer will appreciate the wide-spread experience resulting from this portfolio of IP cores for ease of integration, better support and faster time-to-market.”

Alex Zeng has nearly 13 years of sales and marketing experience. Before he joined Evatronix, he worked on manager level positions at Mentor Graphics and ST Microelectronics.

About Evatronix

Evatronix SA, founded in 1991, develops electronic virtual components (IP cores) along with complementary software and supporting development environments. The company also provides electronic design services. Product lines cover a multitude of solutions from interface controllers and microprocessors to integrated System-on-Chip development platforms.

Evatronix is a renowned provider of 8051 and 80251 microcontrollers, SuperSpeed USB 3.0 and USB 2.0 controllers and memory controllers – ONFi 2.2 compatible NAND Flash, and SD 3.0/SDIO 2.0/eMMC 4.4 compatible SDIO Host controller, among others.

Evatronix IP cores are available directly or through the sales network of its strategic distribution partner, CAST, Inc.

Evatronix is headquartered in Bielsko-Biala, Poland, and employs over 75 engineers.

For more information about the company please visit the company's web site at www.evatronix-ip.com or contact Jacek Duda at +48 32 231 11 71 ext. 22 or jacek.duda(at)evatronix-ip.com