ChipIdea Mixed-Signal IP Enables Haier-IC SoC products Fast Time-to-Market and High Production Yield

Porto Salvo, Portugal and Beijing, P. R China -- January 13, 2005 -- Haier (Beijing) IC Design Company Ltd has successfully integrated high-speed ADC IP from ChipIdea in their latest System-on-Chip (SoC) products (Hi3102, the channel demodulation for DVB-S). The mixed-signal IP achieved first time tapeout success, allowing Haier to move quickly into full production. The IP adopted by Haier include a dual (I&Q) 6-bit, 100MHz ADC with a 3 gain step PGA input (CI3166xa) and a 10-bit, 54 MHz Pipeline ADC (CI3515tg).

“Haier selected ChipIdea based on ChipIdea’s proven track record of high-quality mixed-signal IP design, world’s broadest state-of-the art silicon proven IP portfolio, and customer support infrastructure in Asia. The ADC from ChipIdea have been successfully integrated into our SoC chips with first silicon success. The yield of our SoC chips in production is over 96%. We look forward to further collaboration with ChipIdea” said Mr. Yang, Vice-General Manager of Haier-IC.

“The China semiconductor industry is booming and competition between fabless IC design companies is very strong. It is ChipIdea’s commitment to enhance Haier-IC competitiveness in the market with ChipIdea’s strong design experience in high-performance mixed-signal IP”, said Dr. Jose Franca, CEO of ChipIdea.

About ChipIdea Microelectrónica, SA
ChipIdea is a world-leading analog and mixed-signal semiconductor IP provider headquartered in Portugal providing solutions for complex connectivity and processing applications. ChipIdea works together with all major open foundries as well as captive fabs from global semiconductor firms. Its broad portfolio ranges from AD/DA converters to Codecs, Power and Clock Management, AFEs for digital media and communications, wireless transceivers, and USB physical interfaces. ChipIdea employs over 170 people worldwide, with plans to reach 250 in 2006, and has offices in Europe, North America and Asia. ChipIdea can be found on the web at www.chipidea.com.

About Haier (Beijing) IC Design Company Ltd.
Haier (Beijing) IC Design Company Ltd. is a business of new advanced technology invested in and established by the Haier Group. It has in-depth knowledge and experience in digital TV, and is dedicated to developing its core chips and solutions. Haier (Beijing) IC Design has completed the HiPatriot series MPEG-2 decoding chips and QPSK demodulation chips for satellite channels. It provides not only the best chips, but also the best system solutions and services to help its customers be successful. More information is available at www.haier-ic.com.