ARM Exec's Straight Car Talk at CES

Q&A with ARM's Ian Drew
Junko Yoshida, EETimes
1/7/2016 06:46 PM EST

LAS VEGAS—Ian Drew, ARM’s executive vice president of marketing and business development, posed five questions that the automotive industry — or the tech industry in general — would rather not hear.

In a one-on-one interview with EE Times at the International Consumer Electronics Show Wednesday, we asked him about carmakers’ challenges in the increasingly connected world, and what roles ARM hopes to play in solving such problems

Drew didn’t mince words in answering the first question, but declined to offer specifics on the second.

He challenged the automotive industry about radical changes that will affect its business model, the security vulnerability that all cars are going to face and the unintended consequences that come with connectivity to the cloud.

Most important, he questioned consumers' faith in carmakers in a future in which every car will be tracked and carmakers will be collecting and owning their data.

In the end, Drew said the question comes down to this. “Do you trust Ford?”

The following are snippets of Drew’s no-nonsense car talk.

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