Tensilica Hires Myeong-heum Yeon as Managing Director, Korea Office

New Director to Promote Configurable Processors at Korean Customers

SANTA CLARA, CA, and SEOUL, Korea – November 15, 2005 – Tensilica, Inc. today announced that it has hired Myeong-heum Yeon as managing and sales director of Korea. Mr. Yeon has a strong background at major companies including Texas Instruments, Samsung and LG Electronics. Tensilica has major customers in Korea, including LG Electronics, which has designed Tensilica’s Xtensa processor into the LG-LT1000 and LG-KT1000 DMB phones.

"Primarily due to the design flexibility, performance and low power that Tensilica technology offers, Korean consumer and communications manufacturers have been very receptive to our Xtensa configurable processor family,” stated Antonio J. Viana, Tensilica’s senior vice president of sales. “Now that Myeong-heum has joined our company, we have set up a formal Korean presence to further support this important region. Myeong-heum will soon be adding further staff.”

Most recently, Mr. Yeon worked for Texas Instruments in Korea. During his 12 years at TI, he held several management positions including manager of cellular media and business manager of market development. Prior to that he spent three years at Samsung as a field application and development senior engineer and three years at LG Electronics as a research and development engineer.

Tensilica’s new office is at 27th FL., Korea World Trade Center 159-1 Samsung-dong, Kangnam-gu, Seoul 135-729, Korea, tel: 82-2-6007-2745 fax: 82-2-6007-2746. 

About Tensilica

Tensilica was founded in July 1997 to address the growing need for optimized, application-specific microprocessor solutions in high-volume embedded applications. With a configurable and extensible microprocessor core called Xtensa, Tensilica is the only company that has automated the time-consuming process of generating a customized microprocessor core along with a complete software development tool environment, producing new configurations in a matter of hours. For more information, visit www.tensilica.com